The LA Galaxy wants to ensure that its employees are as passionate as the fans are about their team because the interaction between employees and customers is critical to the consumer's perception of the overall service experience. Therefore, the LA Galaxy invests significantly in _______________.

The LA Galaxy wants to ensure that its employees are as passionate as the fans are about their team because the interaction between employees and customers is critical to the consumer's perception of the overall service experience. Therefore, the LA Galaxy invests significantly in _______________.

The LA Galaxy wants to ensure that its employees are as passionate as the fans are about their team because the interaction between employees and customers is critical to the consumer's perception of the overall service experience. Therefore, the LA Galaxy invests significantly in _______________.



a) external marketing

b) sponsor relationships

c) internal marketing

d) publicity

e) public relations



Answer: C


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