The media multiplier effect is also important in the business-to-business advertising. According to research by American Business Media, when business people saw an advertisement in more than one medium it caused:
A) a higher level of brand awareness and brand purchases
B) an increase in sales
C) the company or brand name to become top-choice
D) the company or brand name to become top-of-mind
Answer: A) a higher level of brand awareness and brand purchases
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- Which value proposition is difficult to sustain in the long run?
- What are perceptual positioning maps used for?
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?