The media multiplier effect is also important in the business-to-business advertising. According to research by American Business Media, when business people saw an advertisement in more than one medium it caused:
A) a higher level of brand awareness and brand purchases
B) an increase in sales
C) the company or brand name to become top-choice
D) the company or brand name to become top-of-mind
Answer: A) a higher level of brand awareness and brand purchases