The three-exposure hypothesis suggests that:
A) ads in three different media need to be used to have the maximum impact
B) a minimum of three exposures to an ad is necessary to be effective
C) a maximum of three exposures to an ad is necessary to be effective
D) three exposures to an ad will only work if the person viewing the ad is in the market for that particular product
Answer: B) a minimum of three exposures to an ad is necessary to be effective
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Marketing
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