Viral marketing is an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail. There are three approaches to viral marketing: (1) marketers embed a message in the product or service, (2) marketers make the website content so compelling that viewers want to share it with others and (3) __________.

Viral marketing is an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail. There are three approaches to viral marketing: (1) marketers embed a message in the product or service, (2) marketers make the website content so compelling that viewers want to share it with others and (3) __________.



a) marketers can offer incentives for referrals

b) marketers can use customerization

c) marketers can use choiceboards

d) marketers can use niche marketing

e) marketers can use permission marketing



Answer: a


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