Viral marketing is an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail. There are three approaches to viral marketing: (1) marketers embed a message in the product or service, (2) __________ and (3) marketers can offer incentives for referrals.
a) marketers make the website content so compelling that viewers want to share it with others
b) marketers can use customerization
c) marketers can use choiceboards
d) marketers can use niche marketing
e) marketers can use permission marketing
Answer: a