What are some concerns related to price?
• One of the most common buyer concerns
• Price objections may be nothing more than an excuse
• If you are selling to a transactional buyer, price may be the primary barrier to closing the sale (not "too expensive," but "you have not sold me yet")
• To most customers, value is more important than price
• Position your product with a convincing value proposition
• Customers who perceive added value are less likely to choose a competing product simply on the basis of price