What are the three different service designs that are described in the chapter?
a) substitute people for technology; get the customer involved, high customer attention approach
b) customer-based market research, high customer attention approach, substitute technology for people
c) customer-based market research, high customer attention approach, gets the customer involved
d) substitute people for technology, customer-based market research, and high customer attention approach
e) substitute technology for people; get the customer involved, high customer attention approach
Answer: e