When a consumer uses Lands' End "My Virtual Model" apparel service the consumer can submit their body shape, skin color, hair style, height, weight and other attributes and the model will then "try on" outfits identified by the consumer. This gives the consumer an idea of how the outfit would look on them and helps them with the purchase decision. This type of electronic dialog is one of the dimensions of __________.

When a consumer uses Lands' End "My Virtual Model" apparel service the consumer can submit their body shape, skin color, hair style, height, weight and other attributes and the model will then "try on" outfits identified by the consumer. This gives the consumer an idea of how the outfit would look on them and helps them with the purchase decision. This type of electronic dialog is one of the dimensions of __________.

When a consumer uses Lands' End "My Virtual Model" apparel service the consumer can submit their body shape, skin color, hair style, height, weight and other attributes and the model will then "try on" outfits identified by the consumer. This gives the consumer an idea of how the outfit would look on them and helps them with the purchase decision. This type of electronic dialog is one of the dimensions of __________.



a) convenience

b) choice

c) customerization

d) customization

e) communication



Answer: b


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