Marketing MCQ
Marketing Chapter 21
________ arises from Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
________ arises from Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
________ arises from Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
a) Connectivity
b) Customerization
c) Customization
d) Communication
e) Convenience
Answer: c
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