Which of the following is the best example of a well-stated sales objective?
a. The sales force should increase domestic market share by 5% by the end of the fiscal year.
b. Each salesperson should increase the number of orders placed per call made.
c. Each salesperson should triple their daily dollar sales volume by March 1.
d. Each salesperson should increase their average order size by November 1.
e. The sales force should sell $10 million worth of product in the Pacific Northwest.
Answer: a. The sales force should increase domestic market share by 5% by the end of the fiscal year.