Which of the following is true of personal selling?
a) Salespeople are the critical links between a firm and its marketing team.
b) Salespeople represent what a company is or attempts to be.
c) Salespeople only give information about a product, but they do not sell the product.
d) Personal selling can take place only in a face-to-face meeting.
e) Personal selling involves a one-way communication from a seller to a buyer.
Answer: B