Which of the following best defines personal selling?
a) It is the practice of using publicity tools to build a positive image of a company.
b) It is the process of evaluating the selling effort of a firm.
c) It is the process of assessing the salesforce of a company using behavioral evaluation.
d) It is the process of developing advertising campaigns to reach a target audience.
e) It is the interaction between a buyer and seller that influences purchase decisions.
Answer: E
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