Which of the following is true of performance measures linked to inputs or costs?
a) The cost per thousand measure points to the actual sales made by an advertiser.
b) The cost per click measure ties to the number of times an ad loads.
c) The cost per action measure ties loosely to actual sales.
d) There are four performance measures for social networks linked mainly to inputs or costs.
e) The cost per action measure gives the rate to be paid for every click on an ad.
Answer: C
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