The ______________ measure ties to the number of times an ad loads and a user might see it, but not whether the user has actually reacted to it.

The ______________ measure ties to the number of times an ad loads and a user might see it, but not whether the user has actually reacted to it.


a) cost per visitor

b) cost per click

c) cost per action

d) cost per ad

e) cost per thousand



Answer: E


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