Which of the following statements about cold canvassing is true?
a) This approach generates leads in person or by telephone
b) It means a salesperson may open a directory, pick a name, and contact that individual or business.
c) The refusal rate is high, but this approach can be successful
d) Cold calling is frowned upon in most Asian and Latin American societies
e) All of the above statements about cold canvassing are true
Answer: e