Why might a competitor's price list not reflect the actual prices at which the competitive products are sold?
a. It is impossible to determine competitors' prices.
b. Discounts are becoming more common.
c. Prices are often different in secondary markets.
d. Negotiation is often involved in the final selling price.
e. Competitors tend to put out fake price lists.
Answer: d. Negotiation is often involved in the final selling price.