A magazine with a circulation of 100,000 and 2 readers per copy would have a _____ of 200,000.
A. certified audience
B. calculated market
C. total audience
D. circumscribed market
E. market aggregate
Answer: C
Marketing MCQ
Marketing Chapter 12
A magazine with a circulation of 100,000 and 2 readers per copy would have a _____ of 200,000.