Marketing MCQ
Marketing Chapter 17
A paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is
A paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is
A paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is
a) advertising.
b) public relations.
c) sales promotion.
d) personal selling.
e) campaigning.
Answer: advertising.
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