A print ad for the Apple Cider Vinegar Diet used the headline, "Maybe Eve was on to something." This is an example of a(n):
A. direct headline.
B. indirect headline.
C. subhead.
D. jingle.
E. needledrop.
Answer: B
Marketing MCQ
A. direct headline.
B. indirect headline.
C. subhead.
D. jingle.
E. needledrop.
Answer: B