Which of the following statements describe a potential problem associated with the use of indirect headlines in a print ad?
A. They generate too much interest or curiosity among the readers which leads to lack of remembrance of the message.
B.They may not be provocative enough to get the readers' attention and offer a reason for reading the remainder of the message.
C. They must always be accompanied by an engaging visual appeal in order to be effective.
D. They only work when readers are already interested in the category of the good or service being advertised.
E They are often less effective at attracting readers' attention and interest because they are unable to provoke curiosity and lure readers into the body copy.
Answer: B