According to Advertising Age, experts in creative advertising don't write books or espouse theories. They see advertising as:
A. an inherent drama working to offset the reality of social issues.
B. an uplifting social force, as a way to inspire and entertain.
C. the replacement for the 20th century salesperson.
D. publicity created through unique selling propositions.
E. a cultural force redefining societal needs and wants.
Answer: B