An article in the Financial Times about Iressa, a new lung cancer drug made by AstraZeneca, said the drug was not the miracle drug it was supposed to be. The article described how the drug had been linked with 174 deaths in eight months and 300 cases of serious side effects. This is an example of:
A. an advertorial.
B. negative publicity.
C. controlled public relations.
D. image advertising.
E. negative lobbying.
Answer: B