Marketing MCQ
Marketing Chapter 13
Because _____ advertising does not create awareness or demand for products or services, but rather points consumers toward where their purchases can be made, it is considered a directional medium.
Because _____ advertising does not create awareness or demand for products or services, but rather points consumers toward where their purchases can be made, it is considered a directional medium.
Because _____ advertising does not create awareness or demand for products or services, but rather points consumers toward where their purchases can be made, it is considered a directional medium.
A. specialty
B. Yellow Pages
C. radio
D. transit
E. television
Answer: B
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