Marketing MCQ Marketing Chapter 13 The Yellow Pages are often referred to as a _____ medium because the ads do not create awareness or demand for products or services rather, once consumers have decided to buy, the Yellow Pages point them in the direction where their purchases can be made.

The Yellow Pages are often referred to as a _____ medium because the ads do not create awareness or demand for products or services rather, once consumers have decided to buy, the Yellow Pages point them in the direction where their purchases can be made.

Marketing Chapter 13

The Yellow Pages are often referred to as a _____ medium because the ads do not create awareness or demand for products or services rather, once consumers have decided to buy, the Yellow Pages point them in the direction where their purchases can be made.

A. direct-response

B. directional

C. aerial

D. mobile

E. transit

Answer: B

Marketing MCQ

The Yellow Pages are often referred to as a _____ medium because the ads do not create awareness or demand for products or services rather, once consumers have decided to buy, the Yellow Pages point them in the direction where their purchases can be made.

The Yellow Pages are often referred to as a _____ medium because the ads do not create awareness or demand for products or services rather, once consumers have decided to buy, the Yellow Pages point them in the direction where their purchases can be made.

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