Which of the following statements about audience measurement in promotional products marketing is true?
A. Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
B. Response to direct-mail advertising with included promotional products marketing is typically used as a measure of all support media.
C. Donnelly Marketing has established an acceptable method for measuring the impact of promotional products marketing on sales.
D. Companies that use promotional products marketing are not interested in sales; they only want to create goodwill.
E. There is no established ongoing audience measurement system for promotional products marketing.
Answer: E