Cal O'Hanlon, an avid skier, takes a weeklong ski vacation every winter. To help plan his vacation, O'Hanlon keeps all of the past issues of Skiing magazine he has received so he can consult them as he makes his selection of a ski resort. O'Hanlon's use of the magazines in this way demonstrates which of the following advantages of magazines as an advertising medium?
A. Services
B. Permanence
C. Prestige
D. Creative flexibility
E. Geographic selectivity
Answer: B