Commercials for 'SleepComfort' mattresses used Lindsey Wagner (star of The Bionic Woman, a popular TV show in the 1970s) and deals with the problem that many people do not get enough sleep. If the mattress manufacturer wanted to test how effectively the cable networks that ran the ad reached its target market, it would evaluate:

Commercials for 'SleepComfort' mattresses used Lindsey Wagner (star of The Bionic Woman, a popular TV show in the 1970s) and deals with the problem that many people do not get enough sleep. If the mattress manufacturer wanted to test how effectively the cable networks that ran the ad reached its target market, it would evaluate:

Commercials for 'SleepComfort' mattresses used Lindsey Wagner (star of The Bionic Woman, a popular TV show in the 1970s) and deals with the problem that many people do not get enough sleep. If the mattress manufacturer wanted to test how effectively the cable networks that ran the ad reached its target market, it would evaluate:



A. source factors.

B. feedback mechanisms.

C. message variables.

D. budgeting decisions.

E. media strategies.



Answer: E


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