Commercials for 'SleepComfort' mattresses used Lindsey Wagner (star of The Bionic Woman, a popular TV show in the 1970s). If the mattress manufacturer wanted to test how effective she was at reaching the company's target market, it would evaluate:

Commercials for 'SleepComfort' mattresses used Lindsey Wagner (star of The Bionic Woman, a popular TV show in the 1970s). If the mattress manufacturer wanted to test how effective she was at reaching the company's target market, it would evaluate:

Commercials for 'SleepComfort' mattresses used Lindsey Wagner (star of The Bionic Woman, a popular TV show in the 1970s). If the mattress manufacturer wanted to test how effective she was at reaching the company's target market, it would evaluate:


A. source factors.

B. feedback mechanisms.

C. message variables.

D. budgeting decisions.

E. media strategies.



Answer: A


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