Fred and Wilma are looking to remodel their home. They call a local contractor to come to their house to assess their options and get pricing. They walk the contractor through the home and explain a few remodel requirements and then ask him his opinions on updating the home. The contractor then advises them about various options and gives them an estimated price and a time frame. The contractor is utilizing​ ___________.

Fred and Wilma are looking to remodel their home. They call a local contractor to come to their house to assess their options and get pricing. They walk the contractor through the home and explain a few remodel requirements and then ask him his opinions on updating the home. The contractor then advises them about various options and gives them an estimated price and a time frame. The contractor is utilizing​ ___________.

Fred and Wilma are looking to remodel their home. They call a local contractor to come to their house to assess their options and get pricing. They walk the contractor through the home and explain a few remodel requirements and then ask him his opinions on updating the home. The contractor then advises them about various options and gives them an estimated price and a time frame. The contractor is utilizing​ ___________.



A. consultative selling

B. prospecting

C. direct marketing

D. advertising appeal

E. specialty advertising



Answer: A. consultative selling


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