Marketing MCQ
Marketing Chapter 14
Hulu enables consumers to watch select TV shows whenever they want instead of when they are broadcast. This illustrates _______________.
Hulu enables consumers to watch select TV shows whenever they want instead of when they are broadcast. This illustrates _______________.
Hulu enables consumers to watch select TV shows whenever they want instead of when they are broadcast. This illustrates _______________.
a. possession utility
b. time utility
c. form utility
d. technological utility
e. place utility
Answer: b. time utility
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