In the absence of government controls, pricing is a(n) ____ and ____ way to adjust the marketing mix.
a. rigid; convenient
b. ethical; convenient
c. flexible; challenging
d. flexible; convenient
e. flexible; ill-timed
Answer: d. flexible; convenient
Marketing MCQ
Marketing Chapter 20
In the absence of government controls, pricing is a(n) ____ and ____ way to adjust the marketing mix.