Marketing MCQ
Marketing Chapter 10
____ is the series of decisions involved in delivering the promotional message to the prospective purchasers and/or users of the product or brand.
____ is the series of decisions involved in delivering the promotional message to the prospective purchasers and/or users of the product or brand.
____ is the series of decisions involved in delivering the promotional message to the prospective purchasers and/or users of the product or brand.
A. Creative strategies
B. Media Planning
C. Distribution strategy
D. Media vehicles
E. Program rating
Answer: B
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