_____ is the stage of the consumer decision making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.

_____ is the stage of the consumer decision making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.



A. Problem recognition

B. Internal information search

C. External information search

D. Alternative evaluation

E. Post purchase evaluation




Answer: B


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