Many services base their success on building a group of satisfied customers who use their services on a regular basis over long periods of time. This critical component of success is referred to as

Many services base their success on building a group of satisfied customers who use their services on a regular basis over long periods of time. This critical component of success is referred to as



a) partnerships.

b) repeated customer contact.

c) inseparable clientele.

d) long-term customers.

e) client-based relationships.



Answer: e


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Marketing Chapter 13

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