Marketing MCQ
Marketing Chapter 22
Modern salespeople bring incremental value to the customer by identifying problems and opportunities, offering alternative options and solutions, and providing solution with tangible value. These roles of salespeople can be classified as _____ roles.
Modern salespeople bring incremental value to the customer by identifying problems and opportunities, offering alternative options and solutions, and providing solution with tangible value. These roles of salespeople can be classified as _____ roles.
Modern salespeople bring incremental value to the customer by identifying problems and opportunities, offering alternative options and solutions, and providing solution with tangible value. These roles of salespeople can be classified as _____ roles.
A. fire starting
B. surveying
C. mapmaking
D. guiding
E. influencing
Answer: D
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