Marketing MCQ Marketing Chapter 12 Novell makes security systems for computer networks. Recognizing user fingerprints is of its offerings. An ad for Novell products shows a thumb with the words "Access Granted" painted on it. The blue background behind the thumb extends to the very edge of the page. This ad is an example of a(n):

Novell makes security systems for computer networks. Recognizing user fingerprints is of its offerings. An ad for Novell products shows a thumb with the words "Access Granted" painted on it. The blue background behind the thumb extends to the very edge of the page. This ad is an example of a(n):

Marketing Chapter 12

Novell makes security systems for computer networks. Recognizing user fingerprints is of its offerings. An ad for Novell products shows a thumb with the words "Access Granted" painted on it. The blue background behind the thumb extends to the very edge of the page. This ad is an example of a(n):

A. gatefold.

B. bleed page.

C. maximum coverage ad.

D. overrun.

E. total page ad.

Answer: B

Marketing MCQ

Novell makes security systems for computer networks. Recognizing user fingerprints is of its offerings. An ad for Novell products shows a thumb with the words "Access Granted" painted on it. The blue background behind the thumb extends to the very edge of the page. This ad is an example of a(n):

Novell makes security systems for computer networks. Recognizing user fingerprints is of its offerings. An ad for Novell products shows a thumb with the words "Access Granted" painted on it. The blue background behind the thumb extends to the very edge of the page. This ad is an example of a(n):

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