One tactic that can be used by TV networks to hold viewers' attention and inhibit zapping is to:
A. increase the number of commercials during a break.
B. increase the use of clutter in commercials.
C. create "hybrid" pod commercial breaks that are part promotion and part ads.
D. convince advertisers to be the sole sponsor of a show.
E. change the standard commercial format to 10 seconds.
Answer: C