The pervasiveness and intrusive nature of ____, as an advertising medium, contributes to the high level of distrust consumers have for the ads that appear in it.
A. radio
B. television
C. newspapers
D. direct response
E. magazines
Answer: B
Marketing MCQ
Marketing Chapter 11
The pervasiveness and intrusive nature of ____, as an advertising medium, contributes to the high level of distrust consumers have for the ads that appear in it.