Personal selling has many advantages over other communications methods. However, most companies do not use this extensively. Which of the following is the major reason for this?
A. Personal selling lacks the ability to deliver customized solutions.
B. Many managers believe that the effectiveness of personal selling is hyped.
C. Personal selling techniques have limited persuasion capability.
D. It is often difficult to control the salespeople even when they are permanent employees.
E. Personal selling is expensive compared to other forms of communication.
Answer: E