Remy is a producer of​ high-end jewelry. In order to appear elite to​ consumers, he only makes his products available at one specific retailer that also has a reputation for being​ high-class and fashionable. This retailer obtains the rights to​ Remy's products and is the only one permitted to sell them to consumers. Which market coverage strategy does Remy​ utilize?

Remy is a producer of​ high-end jewelry. In order to appear elite to​ consumers, he only makes his products available at one specific retailer that also has a reputation for being​ high-class and fashionable. This retailer obtains the rights to​ Remy's products and is the only one permitted to sell them to consumers. Which market coverage strategy does Remy​ utilize?

Remy is a producer of​ high-end jewelry. In order to appear elite to​ consumers, he only makes his products available at one specific retailer that also has a reputation for being​ high-class and fashionable. This retailer obtains the rights to​ Remy's products and is the only one permitted to sell them to consumers. Which market coverage strategy does Remy​ utilize?



A. Intensive distribution

B. Exclusive distribution

C. Multichannel retailing

D. Physical distribution

E. Selective distribution



Answer: B. Exclusive Distribution


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