Marketing MCQ Marketing Chapter 19 The only South American country where Coca-Cola is not the market leader is Peru, where local tastes prefer Inca Kola. Inca Kola is golden-yellow in color and tastes like banana-flavored bubble gum. Which environmental factor is most responsible for the fact Coca-Cola does not sell well in Peru?

The only South American country where Coca-Cola is not the market leader is Peru, where local tastes prefer Inca Kola. Inca Kola is golden-yellow in color and tastes like banana-flavored bubble gum. Which environmental factor is most responsible for the fact Coca-Cola does not sell well in Peru?

Marketing Chapter 19

The only South American country where Coca-Cola is not the market leader is Peru, where local tastes prefer Inca Kola. Inca Kola is golden-yellow in color and tastes like banana-flavored bubble gum. Which environmental factor is most responsible for the fact Coca-Cola does not sell well in Peru?

A. Economic

B. Demographic

C. Political

D. Cultural

E. Infrastructure

Answer: D.

Marketing MCQ

The only South American country where Coca-Cola is not the market leader is Peru, where local tastes prefer Inca Kola. Inca Kola is golden-yellow in color and tastes like banana-flavored bubble gum. Which environmental factor is most responsible for the fact Coca-Cola does not sell well in Peru?

The only South American country where Coca-Cola is not the market leader is Peru, where local tastes prefer Inca Kola. Inca Kola is golden-yellow in color and tastes like banana-flavored bubble gum. Which environmental factor is most responsible for the fact Coca-Cola does not sell well in Peru?

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