_____ is a form of advertising that blends marketing and entertainment through television, film, music talent, and technology.

_____ is a form of advertising that blends marketing and entertainment through television, film, music talent, and technology.

_____ is a form of advertising that blends marketing and entertainment through television, film, music talent, and technology.



A. Flighting

B. Branded entertainment

C. Direct response promotion

D. Publicity

E. Sales promotion



Answer: B


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