Under the FTC's program of ____, Novartis Corporation was required to run advertising informing consumers that it could not substantiate its claim that Doan's pills were superior to other over-the-counter analgesics in treating back pain. The FTC wanted to make sure consumers were not under any false impression that Doan's was a superior medication.

Under the FTC's program of ____, Novartis Corporation was required to run advertising informing consumers that it could not substantiate its claim that Doan's pills were superior to other over-the-counter analgesics in treating back pain. The FTC wanted to make sure consumers were not under any false impression that Doan's was a superior medication.

Under the FTC's program of ____, Novartis Corporation was required to run advertising informing consumers that it could not substantiate its claim that Doan's pills were superior to other over-the-counter analgesics in treating back pain. The FTC wanted to make sure consumers were not under any false impression that Doan's was a superior medication.



A. ad substantiation

B. implied uniqueness

C. puffery legitimization

D. advertising deregulation

E. corrective advertising



Answer: E


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