What is a primary difference between an industrial distributor and a manufacturers' agent?

What is a primary difference between an industrial distributor and a manufacturers' agent?



a) A manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does.

b) A manufacturers' agent is employed by the manufacturers while an industrial distributor is independent.

c) An industrial distributor is employed by the manufacturers while a manufacturers' agent is independent.

d) A manufacturers' agent rarely adds any value to the marketing channel while an industrial distributor reduces costs significantly.

e) An industrial distributor does not form relationships with customers for repeat business whereas a key asset of a manufacturers' agent is his knowledge of his customers.



Answer: a) A manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does.


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Marketing Chapter 15

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