Marketing MCQ
Marketing Chapter 1
When an organization systematically plans and distributes information in an attempt to control and manage the nature of the publicity it receives and its image, it is engaging in a function known as:
When an organization systematically plans and distributes information in an attempt to control and manage the nature of the publicity it receives and its image, it is engaging in a function known as:
When an organization systematically plans and distributes information in an attempt to control and manage the nature of the publicity it receives and its image, it is engaging in a function known as:
A. image management.
B. advertising.
C. integrated marketing.
D. public relations.
E. sales promotion.
Answer: D
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