When a person speaks on the behalf of a product or service based on his or her personal use of and/or experiences with it, a(n) _____ execution is being used.

When a person speaks on the behalf of a product or service based on his or her personal use of and/or experiences with it, a(n) _____ execution is being used.



A. dramatization

B. slice-of-life

C. animation

D. demonstration

E. testimonial



Answer: E


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Marketing Chapter 9

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