When a person speaks on the behalf of a product or service based on his or her personal use of and/or experiences with it, a(n) _____ execution is being used.
A. dramatization
B. slice-of-life
C. animation
D. demonstration
E. testimonial
Answer: E
Marketing MCQ
Marketing Chapter 9
When a person speaks on the behalf of a product or service based on his or her personal use of and/or experiences with it, a(n) _____ execution is being used.