Marketing MCQ
Marketing Chapter 14
When the University of Miami has volunteers call its alumni and ask them to make contributions to pay for the remodeling of the administration building, it is an example of the combining of direct marketing with:
When the University of Miami has volunteers call its alumni and ask them to make contributions to pay for the remodeling of the administration building, it is an example of the combining of direct marketing with:
When the University of Miami has volunteers call its alumni and ask them to make contributions to pay for the remodeling of the administration building, it is an example of the combining of direct marketing with:
A. a trade promotion.
B. public relations.
C. advertising.
D. personal selling.
E. consumer promotion.
Answer: D
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