Which of the following statements about the role of ad agency media departments is true?
A. Large advertisers do not use media departments to purchase media time and space.
B. Media departments do not have the ability or the authority to negotiate prices.
C. It reviews information on demographics, and consumers' television viewing habits.
D. Consolidating media buying is not cost effective and may reduce media efficiency.
E. The media buyer implements the media plan by selling the actual time and space.
Answer: C