Which of the following statements about the reach and frequency of consumer magazines is true?
A. Popular consumer magazines have broad reach and frequency.
B. For a broad-reach strategy, magazines should be used in conjunction with other media.
C. Using multiple ads in the same issue of a magazine is a viable way of increasing the reach of the publication.
D. Advertisers seeking broad reach through the use of magazines cannot accomplish this goal by making media buys in a number of different publications.
E. Advertisers who are seeking broad reach and frequency in their media schedules must use monthly magazines in order to obtain desired frequency.
Answer: B