Which of the following statements about publicity and public relations is true?

Which of the following statements about publicity and public relations is true?



A. Publicity generally has a broader purpose and objective than public relations.


B. Publicity is the only tool used in a firm's public relations efforts.


C. Publicity is one of the most important communication techniques used in public relations.


D. Publicity has more of a long term, on-going purpose than public relations.


E. Publicity and public relations are synonyms for each other.



Answer: C


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