Which of the following statements about publicity and public relations is true?
A. Publicity generally has a broader purpose and objective than public relations.
B. Publicity is the only tool used in a firm's public relations efforts.
C. Publicity is one of the most important communication techniques used in public relations.
D. Publicity has more of a long term, on-going purpose than public relations.
E. Publicity and public relations are synonyms for each other.
Answer: C